Top 10 Things to Review in Strategic Marketing

Strategic Marketing Evaluation Top 10 Areas to Inspect in Your Consumer Marketing I received a call from an old friend that wanted some advice about how to isolate and prioritize issues in the casino space for a casino on the east coast. The casino is in a prime location, within 1 mile of wealthier and…

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Market Based Pricing Process

Pricing to the Market Standard Retail Products Pricing for Consumer Packaged Goods I’m on a trip to visit a multi-unit retail operator that I visit quite frequently. Amongst the laundry list of processes that I’m creating with the team, one of the most compelling is the price. Price is a fundamental part of strategy and…

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Subscription Revenue Template

Subscription Revenue Model Planning Template for an online app- Freemium to Paid There are many templates available for freemium to paid subscription models. Here’s one that I used, which has been sanitized from other projects that I’ve done. Make sure to take time to understand the levers in this model, it’s easy to use but…

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